Facebook Chatbot is the most talked-about social media marketing bot. I use to think that Facebook and Twitter were two of the biggest platforms around, but now I see that there are tons more than that. And the competition is getting stiffer by the day. I will tell you exactly why I love Messenger Bot so much below.
Messenger Bot is the latest craze and for good reason. It integrates with the Hootsuite inbox using the integrated handoff protocol. Facebook Messenger Bots used to dominate the chat marketing scene, but now it seems like Messenger Bot is on its way to surpassing them. They've changed the advertising game quite fundamentally with these bots. And they wield huge power for whatever industry you're in.
What I love about Messenger Bot as a whole is that you get live chat support and statistics. You can see how many messages your customers have sent, how many friends have joined, and how many of those friends are actually interested in your product/service. It's incredibly powerful information. And because the bot integrates with Facebook, Google, Twitter as well as many other networks including Yahoo!, it's even more powerful.
Another great feature of Facebook Chatbot is that you can set it up to do certain things automatically based on the conversations in your social networks. This includes posting links on Facebook, Google+, and Twitter. Also, the bot will save time when looking for specific information. For example, it can search for videos on YouTube or images on flicker.
These bots can also be integrated with email marketing engagement rates. This gives you real-time information on what your customers are actually doing when they're on your website. You can use this information to optimize your website, which can significantly raise your conversion rates. This is because your website will be able to provide customers with the information they're looking for. In addition, if you have built-in advertising, then your message will be delivered across multiple networks, increasing your overall reach and helping you generate more leads.
Lastly, you can get your customers hooked to your Messenger Bot through personalized recommendations. When your bot connects with people who have already purchased something from your website, it can customize an offer based on the information it gathers from these people. If one person has previously bought a specific item, then the bot will suggest that person another time around. And, if your bot connects with new customers that have never bought anything from you before, then it can recommend a unique tie or gift based on its current findings.
All of these features work together to give customers a comprehensive insight into everything they need to know about your business. With personalized recommendations, chatbot works to improve customer service. Through the chattel dashboard, customers can see how well your bot is performing. They can see if orders are taking longer than usual. They can even see which servers your bot is most active on, enabling you to pinpoint why your sales have been lower compared to other competitors.
If you want your bot to do more than just forward messages and suggestions, though, you'll need to connect it to more advanced aspects of your site. By default, all Messenger Bots is set to forward messages to your Facebook, Twitter, and Google+ friends, but if you'd like your bot to do more than that, you can connect it to advanced notification systems that let it automatically sends out messages to groups of people specified by their settings. And, finally, you can connect your Messenger Bot to the Google Checkout application to automatically complete any secure online payments for your customers.