PPC, also known as Pay Per Click, is an advertising method that requires you to pay a small amount every time someone clicks one of your advertisements.
Instead of paying for estimates of impressions, you're paying for the traffic that these advertisements generate, which makes an excellent choice for companies that want to be in complete control of their results and budget. You can navigate this website tokencs.ca/toronto/pay-per-click-advertising-services/ to hire the best PPC agency in Toronto.
The most used PPC advertising platforms include Google Ads, Microsoft Advertising along with Facebook Ads, however, due to the sheer volume of search results and the variety of choices, Google is by far the most effective to all PPC campaigns.
There are two main types of Google ads with their rates for PPC and efficacy:
Search Network- These are ads that display as text on Google results for searches, such as ads for sponsored links, shopping pages ads, and even ads for the shop.
Video- These are advertisements that are based on a video that appears before, during, or even after YouTube video content.
Here are the two benefits of PPC advertising:
PPC ads reach audiences cost-effectively: Pay-per-click advertising campaigns give you complete control over your budget, targeting, and ad placement. With continuous optimization of your PPC campaigns, you can quickly find the sweet spot between budget and results.
With our PPC advertising service, you never pay for ad impressions or reach. You only pay for clicks and you have complete control over your budget.
PPC ads get instant traffic:
While organic marketing efforts are focused on getting your content on the first page of Google, PPC ad slots are now available. So why not take advantage of it and start generating business?